Privacy Policy
1. Introduction & Overview
Welcome to Play Master(“we,” “our,” or “us”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application Play Master (the “App”) and our website at https://playmaster.buzznect.com(collectively, the “Service”).
We are committed to protecting your personal data in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA/CPRA), and other applicable regional privacy laws.
By downloading, installing, accessing, or using Play Master, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with this policy, please do not use our Service.
2. Information We Collect
We collect the following categories of information:
2.1 Information You Provide Directly
- Account Registration Data: Full name, email address, and password when you create an account via email/password registration.
- Google Sign-In Data: When you choose to sign in with Google, we receive your name, email address, and Google profile ID from Google LLC. We do not receive your Google password.
- Profile Information: Display name and any optional profile information you choose to provide.
- Communications: Information you provide when you contact our support team, including the content of messages, emails, or feedback.
- Account Deletion Requests: When you submit a deletion request, we collect your name, email, and reason for deletion solely to process that request.
2.2 Information Collected Automatically
- Device Identifier (Android ID): We collect a unique hardware identifier (“Android ID”) provided by your Android device. This identifier is used exclusively to enforce our one-account-per-device policy and prevent fraudulent account creation. It is stored securely and is not sold or shared for advertising purposes.
- Device Information: Device model, operating system version, unique device identifiers, and mobile network information.
- Usage Data: App features accessed, in-app activities (game plays, task completions, reward claims, coin transactions), session duration, and timestamps.
- Transaction Data: Coin earning history, redemption history, and reward transaction logs.
- Log Data: IP address, app version, crash logs, performance data, and diagnostic information.
- Advertising Identifiers: Google Advertising ID (GAID) or equivalent identifiers used for advertising purposes, subject to your device settings and consent.
2.3 Information from Third-Party Services
- Google Sign-In: Profile information as described in Section 2.1.
- Advertising Networks: We work with advertising partners including Google AdMob/Ad Manager and TradPlus to serve advertisements within the App. These partners may collect information about your device and usage through their SDKs, subject to their own privacy policies.
- Analytics Providers: We may use Firebase Analytics and similar services to understand how users interact with our App.
3. How We Use Your Information
We use the information we collect for the following purposes:
3.1 Service Provision & Core Functionality
- Creating, managing, and authenticating your account
- Tracking your coin balance, transactions, and earned rewards
- Enabling game play (Tic-Tac-Toe) and reward mechanics
- Processing task completions, video views, and lucky wheel/box interactions
- Enforcing our one-account-per-device policy using Android ID
- Processing and fulfilling redemption requests
3.2 App Improvement & Analytics
- Analysing usage patterns to improve features and user experience
- Identifying and fixing technical bugs and crashes
- Conducting internal research and development
- Monitoring Service performance and security
3.3 Communications
- Sending account-related notifications (transaction confirmations, security alerts)
- Responding to your inquiries and support requests
- Sending promotional communications (where you have opted in)
- Sending important Service announcements
3.4 Legal & Safety
- Complying with applicable laws and regulations
- Detecting, investigating, and preventing fraud, abuse, or violations of our Terms
- Protecting the rights, property, and safety of our users and the public
- Enforcing our Terms and Conditions
3.5 Advertising
- Displaying targeted and non-targeted advertisements within the App
- Measuring advertising campaign effectiveness
- Personalising ad content based on your interests (subject to your consent and device settings)
4. Legal Basis for Processing (GDPR)
If you are located in the European Economic Area (EEA) or United Kingdom, our legal bases for processing your personal data are:
- Contract Performance: Processing necessary to provide our Service to you (account management, coin tracking, reward processing).
- Legitimate Interests: Processing for fraud prevention, security, analytics, and Service improvement, where our interests do not override your rights.
- Consent: Processing for personalised advertising and marketing communications, where we obtain your explicit consent.
- Legal Obligation: Processing required to comply with applicable laws.
5. Advertising & Third-Party SDKs
Play Master displays advertisements to support our free service. We partner with the following advertising networks, which may collect data through their SDKs:
5.1 Google AdMob / Google Ad Manager
Google serves native, banner, rewarded, and interstitial advertisements. Google may use your Advertising ID and other identifiers to provide personalised ads. You can opt out of personalised advertising in your device settings under Google > Ads > Opt out of Ads Personalisation. Google’s privacy policy is available at policies.google.com/privacy.
5.2 TradPlus
TradPlus is a mediation platform that enables multiple ad networks to compete for advertising inventory within our App. TradPlus and its network partners may collect device identifiers, location data (if permitted), and usage data for advertising purposes. TradPlus’s privacy policy is available at www.tradplus.com/privacy.
5.3 Advertising ID & Opt-Out
You can reset or limit ad tracking through your Android device settings: Settings > Google > Ads. Note that opting out of personalised ads does not remove ads from the App; you will still see non-personalised advertisements.
6. Data Sharing & Disclosure
We do not sell your personal information. We may share your information in the following circumstances:
6.1 Service Providers
We engage trusted third-party service providers who assist us in operating our Service, including cloud hosting (MongoDB Atlas), email services, analytics providers, and customer support tools. These providers are contractually obligated to process your data only on our behalf and in accordance with our instructions.
6.2 Advertising Partners
As described in Section 5, advertising SDK partners receive data subject to their own privacy policies and applicable consent frameworks.
6.3 Business Transfers
In the event of a merger, acquisition, reorganisation, or sale of all or substantially all of our assets, your information may be transferred as part of that transaction. We will notify you before your personal data is transferred and becomes subject to a different privacy policy.
6.4 Legal Requirements
We may disclose your information if required by law, court order, or governmental authority, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others, investigate fraud, or respond to a government request.
6.5 Aggregated & Anonymised Data
We may share aggregated or anonymised information (which cannot reasonably be used to identify you) for research, analytics, marketing, or other business purposes.
7. Data Retention
We retain your personal data for as long as your account is active or as necessary to provide the Service. Specifically:
- Account Data: Retained until you delete your account or request erasure.
- Transaction Data: Retained for 7 years to comply with financial and legal obligations.
- Android ID: Retained until your account is deleted. If no account was created, the ID is not stored.
- Log & Analytics Data: Retained for up to 24 months in aggregated form.
- Contact & Support Records: Retained for up to 3 years after resolution.
- Deletion Request Records: Retained for 90 days after completion as a processing record.
8. Data Security
We implement industry-standard security measures to protect your personal information, including:
- Encryption of data in transit using TLS 1.2+
- Secure storage with access controls and authentication
- Regular security assessments and vulnerability testing
- Limited access to personal data on a need-to-know basis
- Hashed storage of passwords (we never store plain-text passwords)
Despite our efforts, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security and encourage you to use strong, unique passwords.
9. Your Privacy Rights
9.1 Rights Under GDPR (EEA/UK Users)
- Right of Access: Request a copy of the personal data we hold about you.
- Right to Rectification: Request correction of inaccurate or incomplete data.
- Right to Erasure (“Right to be Forgotten”): Request deletion of your personal data.
- Right to Restrict Processing: Request we limit how we use your data.
- Right to Data Portability: Receive your data in a structured, commonly used, machine-readable format.
- Right to Object: Object to processing based on legitimate interests or for direct marketing.
- Right to Withdraw Consent: Withdraw any consent you have given at any time, without affecting the lawfulness of prior processing.
9.2 Rights Under CCPA/CPRA (California Residents)
- Right to Know: Request disclosure of the categories and specific pieces of personal information we have collected about you.
- Right to Delete: Request deletion of your personal information (subject to certain exceptions).
- Right to Correct: Request correction of inaccurate personal information.
- Right to Opt-Out: We do not sell personal information. We do not “share” personal information for cross-context behavioural advertising without consent.
- Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.
9.3 Exercising Your Rights
To exercise any of the above rights, please submit a request via our Account Deletion page, email us at info@playmaster.app, or use the Contact form. We will respond within 30 days (45 days for CCPA requests). We may need to verify your identity before processing your request.
10. Children’s Privacy
Play Master is not directed to children under the age of 13 (or 16 in the EEA). We do not knowingly collect personal information from children under these ages. If we discover we have inadvertently collected data from a child under the applicable age of consent, we will promptly delete that information. If you believe a child has provided us with personal information, please contact us immediately at info@playmaster.app.
11. International Data Transfers
Your information may be transferred to and processed in countries outside your country of residence, including the United States, where our servers and service providers are located. These countries may have different data protection laws than your country. When transferring data internationally, we use appropriate safeguards such as Standard Contractual Clauses (SCCs) approved by the European Commission, where applicable.
12. Third-Party Links & Services
Our App may contain links to third-party websites or services (such as task URLs, advertiser landing pages, or social media). These third parties have their own privacy policies, and we have no control over their content or practices. We encourage you to review their privacy policies before providing any personal information.
13. Push Notifications
We may send push notifications to your device with your permission. You can disable push notifications at any time through your device’s notification settings or within the App settings.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we make material changes, we will notify you by updating the “Last Updated” date at the top of this page and, where appropriate, by sending a notification through the App or by email. We encourage you to review this policy periodically. Your continued use of the App after the effective date of any changes constitutes your acceptance of the revised policy.
15. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
- Email: info@playmaster.app
- Contact Form: playmaster.buzznect.com/contact
- Account Deletion: playmaster.buzznect.com/delete-account
We aim to respond to all privacy-related inquiries within 30 calendar days.
